The new website looked great. It broke the bookings.
A website more than five years old, with over 150 pages and several redesigns behind it. After the latest one, bookings dropped and the business was losing around $15k a month. Instead of checking 150+ pages by hand, AI audited the whole site. Within minutes it found the busiest booking button, built as part of the redesign, had never worked since it went live. The deeper audit found more: plugins slowing the site down and keywords that no longer matched how people search. Once it was all fixed, bookings came back and so did the profit.
Your website can look perfect and still not take a single booking.
What we did, step by step.
Another redesign went live, and bookings fell
The site was over five years old and had been redesigned several times as SEO and Google's algorithms changed. The latest version looked better than ever. The numbers said otherwise, and the business slid to losing around $15k a month.
AI audited all 150+ pages, not just the obvious ones
Every traffic source, booking point and drop-off was checked. Doing that by hand across 150+ pages would have taken the team weeks.
Found the biggest leak in minutes
The busiest booking popup was new, built as part of the redesign, and it was missed when the site was pushed live. It never fired. Visitors clicked to book, nothing happened, and they left.
Kept digging past the obvious
There wasn't one root cause. Years of redesigns had left unneeded plugins slowing every page, and keywords that no longer matched how customers searched. Every fix was ranked by revenue, biggest leak first.
Fixed all five and watched the numbers
The popup went first, then the rest. The result was a lightweight, fast site with bookings that worked, and the business went from losing money back into profit.
Five years of layers. One broken button.
Every redesign was a response to SEO and Google changing the rules. Each one added pages, plugins and popups on top of the last.
Too big to check by hand
With 150+ pages, nobody clicks every button after a redesign. Even the redesign's own new booking popup was missed when the site went live.
AI checks every page, every time
An AI audit doesn't get bored on page 90. It checks every page and every booking point, then ranks what it finds by money.
Five fixes, ranked by money
Most audits hand you fifty problems. This one handed over five, in the order that pays, and all five got done.
Repair the broken booking popup
The busiest booking point on the site. Fixing it first had the biggest impact.
Send booking clicks to the right page
Booking buttons that went to the wrong place were redirected to where people actually book.
Strip out unneeded plugins
Years of add-ons were weighing every page down. Removing them made the whole site lightweight and fast, and the booking form now loads straight away.
Add booking buttons to blog posts
People reading helpful articles had no easy way to book. Now they do.
Re-evaluate keywords and search structure
Keywords were rebuilt around how customers search today, and the site structure was tidied so the right pages show up for the right searches.
From "Looks Great" to "Takes Bookings"
A beautiful site that didn't book
150+ pages built up over five years and several redesigns. Falling bookings and around $15k a month going out the door. Nobody knew why.
Bookings back, profit back
A lightweight, fast site with bookings that work. All five fixes done, bookings recovered and the business back in the black.
Test your booking flow before your customers do
Open your site on your phone
Most of your visitors are on mobile, so that's where to look.
Click every "Book" or "Get a quote" button
Every page, every popup. Does each one open and go somewhere?
Make a test booking and find it
Check it lands in your CRM or inbox. If it doesn't show up, neither are your customers.
Start to finish
"Nobody checks a website that looks finished. That's exactly where the money leaks out."
Operations IntelligenceIs your website actually taking bookings?
We'll walk through your booking flow with you and find anything that's quietly stopping customers from booking.