Case study · Pipeline recovery

We found $233,000 sitting in their pipeline. Nobody owned it.

78 real opportunities. No one assigned. No one calling. Found in a single session, then every one assigned and called.

One audit sessionPulled via live APIOwner-approved before action
Pipeline nobody was working
$232,992
sitting in a CRM that looked healthy
Opportunities with no owner78
Average opportunity value$2,987
Time to find it1 session
Assigned and called78 / 78
Sound familiar?

Most service businesses don't have a lead problem. They have an ownership problem.

✕Hundreds of contacts in the CRM that nobody's actively chasing
✕No idea which opportunities have no one responsible for them
✕Paying for leads but can't prove the follow-up ever happened
✕A pipeline that "looks healthy" until someone actually checks
How we did it

What we did, step by step.

1

The dashboard lied. The API didn't.

We pulled every opportunity straight from the CRM via API, not the summary card that quietly misses things.

2

78 live jobs with no human responsible

Real enquiries with real value attached. Not in anyone's queue. Not getting called.

3

Named the number before touching anything

$232,992 sitting in a pipeline nobody was working. The real figure, not an estimate.

4

Owner green-lit it. Then we moved.

A 78-contact bulk assign is a big call, so we surfaced it with full context first. Owner approved, and every opportunity got an owner.

5

Every single one called

78 out of 78 contacted. No deal left sitting.

GoHighLevel APIPipeline auditOwnership mapping
The maths

Why one lead was worth almost $3,000

In compliance work, the first booking sets off a chain.

~$290First inspection
+
~$2,200Rectification (~80% fail first time)
+
~$350Reinspection
=
~$2,990Average opportunity
Miss one enquiry and you don't lose $290. You lose the whole job.
Before & after

From "Looks Fine" to "Fully Owned"

Before

Invisible money

Hundreds of contacts. No ownership visibility. No way to know who was being worked and who was quietly going cold.

After

Every deal owned

Every opportunity priced, owned and called. The $233k was visible, assigned and worked, not guessed at.

What it's worth

What's $233k of dead pipeline actually worth?

Run those job values through typical reactivation rates for leads that have gone quiet.

Conservative
Reached (50%)39
Booked (20%)8
Value per booking~$2,326
Recovered~$18.6k
Strong
Reached (70%)55
Booked (35%)19
Value per booking~$2,326
Recovered~$44.2k

Modelled estimate using real job values and industry reactivation benchmarks. Value per booking = inspection + 80% x (rectification + reinspection). Not reported results.

What happened

Start to finish

Full pipeline pulled via live API, not the dashboard summary.
78 opportunities found with no assigned owner.
Total value calculated: $232,992 across every unowned deal.
Findings surfaced to the owner for a go/no-go call. Approved.
All 78 assigned and called.

"We didn't find leads. We found money the business already had. It just had no one responsible for it."

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