Case study · Lead reactivation

362 old leads called on day one. Not one dialled by hand.

A business had 6,135 past enquiries sitting in its CRM. We launched a voice AI agent from a proven template, and on day one it started working through the list and picking up missed calls.

Launched from a proven templateOutbound and missed-call coverEvery call logged in the CRM
Day one
362
outbound calls to leads nobody had chased
Dormant leads in the CRM6,135
Calls made by a person0
Missed inbound callsAnswered
Starting pointProven template
Sound familiar?

Your best leads are the ones you've already paid for. Most never get a second call.

✕Thousands of old enquiries in the CRM that nobody has time to call
✕Missed calls go to voicemail, then to a competitor
✕Your team spends hours on calls that were never going to book
✕Every voice AI demo you've seen sounded like a robot
How we did it

What we did, step by step.

1

Started from a proven template

Our voice agent framework was already built and tested. The job was tailoring it to this business, not inventing it.

2

Loaded the real business into it

Real pricing, the objections the team hears every week and state-by-state rules, so the agent answered the way the team would.

3

Wired every call to an outcome

Hot leads transferred to a live team member, booking links sent by SMS, every conversation logged in the CRM.

4

Broke it before a customer could

We tested the wrong location, tough objections, silence and repeat questions, and fixed each one before going live.

5

Two jobs from day one

The agent started calling the dormant database, 362 calls on day one, and picked up missed inbound calls.

VAPIGoHighLevelTwilio
One agent, two jobs

It calls out. It picks up.

Most businesses only think about one of these. The agent covered both.

Outbound

Works through the old leads

Calls past enquiries, has the conversation, qualifies them, then sends a booking link or hands hot ones straight to the team.

Inbound

Catches the missed calls

When nobody can get to the phone, the agent answers, so the caller gets a conversation instead of a voicemail.

The team only talks to people who are ready. The agent handles everyone else.
Before & after

From "Someone Should Call Them" to "Already Called"

Before

Paid-for leads gathering dust

6,135 past enquiries sitting untouched. Missed calls going to voicemail. Every follow-up relying on someone remembering.

After

Every lead gets a call

An AI agent working through the database, answering missed calls, sending booking links and handing hot leads to the team. Every call logged.

What it's worth

What happens when the whole database gets a call?

Run all 6,135 old leads through typical outbound reactivation rates.

Conservative
Leads called6,135
Real conversations (15%)920
Booked (10% of conversations)92
Bookings~92
Strong
Leads called6,135
Real conversations (30%)1,841
Booked (20% of conversations)368
Bookings~368

Modelled estimate using industry benchmarks for outbound calls to past enquiries. Bookings = leads called x conversation rate x booking rate. Not reported results.

What happened

Start to finish

Proven voice agent template tailored to the business.
Live transfer, SMS booking links and CRM logging connected.
Edge cases tested and fixed before going live.
Day one: 362 outbound calls to the dormant database.
Missed inbound calls answered by the agent.

"6,135 people had already put their hand up. Nobody had called them back."

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