1 in 4 leads got no call at all. Nobody knew until we checked.
The rule was simple: call every new lead within 30 minutes. Everyone believed it was happening. So we checked a sample of 20 live leads, one by one. 5 had no contact at all. That afternoon, a live tracker went in, with a Slack alert to the team the moment a lead is at risk.
You think your team calls every lead back. Have you checked?
What we did, step by step.
Checked 20 live leads, one by one
For each one: was there a contact attempt within 30 minutes? Checked against the record, not anyone's memory.
Found the real baseline
15 of 20 were contacted. 5 got nothing at all. A quarter of new enquiries were going cold before anyone picked up the phone.
Put a dollar value on it
Every missed lead is a job that might have been. 1 in 4 isn't a KPI problem. It's revenue walking out the door.
Built a live tracker
Every new lead is checked against the 30-minute clock. If one is at risk, a Slack alert goes to the team before the window closes.
What is 1 in 4 costing you?
Run your own numbers. It takes 30 seconds.
Illustration only, using round numbers for an example business. Not our results. Plug in your own figures.
From "We Think We Call Them" to "We Know"
Nobody was measuring
No tracking, no visibility. 1 in 4 new leads getting no contact, and nobody knew.
Every lead on the clock
Every new lead tracked against 30 minutes. Every at-risk lead flagged to the team on Slack before the 30 minutes is up.
Check your own 30-minute rate
Pull your last 20 new leads
From your CRM, inbox or form submissions. Note the time each one came in.
Find the first contact for each
A call, text or email from your team. Check the record, not what people remember.
Count how many were contacted within 30 minutes
That's your real rate. If it's not 20 out of 20, you've found money.
Start to finish
"Every missed lead has a dollar value. Now you see it the moment it happens, not the month after."
Operations IntelligenceHow many of your leads never get a call?
We'll look at how your leads come in and show you where they're slipping through, and what a live tracker would catch.